Helping publishers of every size shape industry-leading projects, products and strategies
Rutland?
What is
Where is
Who is
What is Where is Who is
Rutland is England’s smallest historic county, whose motto is multum in parvo, or much in little. Its namesakes include the modest street in west Toronto where this consultancy was established by me, David Topping. I’m an experienced digital media leader obsessed with delivering news better, and a fan of big swings, rolling with the punches, and occasionally mixing sports metaphors.
Projects
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![Toronto Star]()
Toronto Star
Building Canada’s biggest daily newsletter, First Up.
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![WordPress]()
WordPress
Coaching indie news publishers on monetization and optimization.
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![Avenue Magazine]()
Avenue Magazine
Formulating a business-friendly newsletter that become an innovation award–winner
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![The Government of Canada]()
The Government of Canada
Perfecting paid-social acquisition for a pop-up events app.
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![Catalogue 18 logo]()
Catalogue 18
Solidifying a Kickstarter launch plan for the lush golf magazine.
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![Audiencers logo]()
The Audiencers
Presenting super-shortcuts to super-charge engagement at their London festival.
Why Rutland?
Simple solutions
I’m a pro at quickly finding cost-effective shortcuts to even the most complicated challenges.
Broad expertise
I’ve got lots of tools to help, ranging from editorial and marketing strategy to audience and product development and staffing a team.
Steadfast delivery
I’m practised at finding ways to make great work, get it out the door, and do it even better next time.